Appliances are usually sold on specs. So Much More sold what those specs make possible. This platform unified kitchen and reliability under a single human truth: people don’t buy appliances for features — they buy them for what happens around them. Craft led the work. Cinematic, intimate storytelling was grounded in product proof points — balancing warmth with precision. Every touchpoint, from film to digital to retail, laddered up to one cohesive concept.

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The result: a vertical-spanning idea that elevated appliances from products to partners — built well, for real life.