LG Reliability: Oh Sheets
role: Concepting & Art Direction
When LG was named “America’s Most Reliable Line of Home Appliances,” we got the word out in the most reliable way possible: with some colorful language. Our campaign was a success, with 62.4M total video views. Paid social activity generated over 11 million video views over a one-month period. The resulting $0.01 CPV exceeded benchmark by 75%. I wrote the script and oversaw production, post-production and rollout of the video and supporting digital campaign assets.
AWARDS
2024 Shorty Awards: Gold, Video Ad
2024 Addy Awards: Silver, (AAF NYC Metro Area)
Product Specific :15s
Photography Sampling
Here are some of the RESULTS
62.4M
50.8M
$.01CPV
+2.5%
Total Video Views
Completed
Video Views
Exceeded Benchmark by 75%
Lift in brand awareness
It did so well, the client asked us to create a new campaign around the same subject. Below is the second round.
Product Specific :15s
and some fun social videos
We also had a little last minute fun and came up with these "Sounds of LG" video