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LG MATTE BLACK 

role: Concept & Art Direction

This award-winning campaign launched LG’s line of Matte Black Appliances by marketing LG’s line with emotion and attitude, targeting those looking to try something new, different and edgy. The results? Sales up over 25%, a weighted engagement rate of 3.84% (49% above benchmark), and 100M impressions.
 

  • Summit Award 2019: Gold - Online Campaign
     

  • Hermes Creative Awards 2019: Platinum - Platinum, Electronic Media / Social Media / Interactive Media / Video
     

  • W3 Awards 2019: Integrated Campaign

We did a few versions of video content depicting the "norm" and then revealing the "stand out". With this content and a bunch of social posts, an event, emails and a great url, we accomplished what we set out to do having an uptick in sales of 100%. We even had the use of LG's Time Square Billboard.

MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
MATTE BLACK
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