To a regular person, the notion of “AI monitoring your home appliances for optimization purposes” is not a very appealing proposition. And yet that’s exactly what we were tasked with conveying for LG Proactive Customer Care.

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In order to explain what this helpful program actually does, we saw this as an opportunity to add cleverness with use of a funny talent to raise customer awareness through video and social content. We created a series of videos, ranging from longform content for dotcom and YouTube, to 6-second teasers used as paid media in social and pre-roll.

 

The resulting work took LG’s new offering out of the intimidating world of AI monitoring, and launched it as a friendly service and great reason to buy an LG appliance. It was a hit.

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• Hermes Creative Awards 2021: Platinum

• Communicator Awards 2021: Gold 

• W3 Awards 2021: Silver